10 advantages of training your employees with video

The talent of workers is one of the most precious resources of companies. Training employees is an investment with a high rate of return and is much more efficient than hiring new staff. Using video as a training and training tool for workers can be the most efficient answer and a real competitive advantage for your company. 

In this article we will explain why the bet on a video learning strategy it is the best way to train and update the personnel and how to carry it out in the most efficient way.

Can video training be as effective as face-to-face training?

Yes. Absolutely.

Today our entire team has a smartphone, the consumption of video through mobile devices increases 100% per year and it has already become the preferred device for consuming information. 

On the other hand, a traditional training can be a headache for many departments in which daily operations do not allow sufficient time flexibility to fit training programs. 

We have to know the best format.

In order for any teaching proposal for professionals to really serve to influence, improve behaviors and optimize the skills of workers, we have to guarantee that this content has the proper layout and format.

Tutorials, motion graphics, webinars, retransmissions live, voiced screen recordings, dynamic graphics, and other audiovisual formulas are not an option, but a necessity, and choosing the right format will mark the fine line between success and failure of training programs.

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Why use video as a training tool?

We are going to see a series of advantages that this format has compared to traditional training:

• allows to condense a lot of information in a short period of time, adapting to any agenda and calendar.

• The flexibility and versatility it offers is limitless. Can display as many times as necessary, and in any place. 

• The information displayed in a video is retained much more easily than the contents read or heard in person.
• This format enhances the will to continue learning, to create visual and entertaining content and increases the chances of completing the training successfully.

But not only this, using video as internal communication is a plus at a corporate level with very interesting benefits for the company:

• generates a lot worker engagement creating a more humanized and emotional image of the company.

• It helps to reaffirm the values ​​of the brand and improve the employer branding.

• Optimizes the instructor's time,  and automates onboarding processes.

• Allows to obtain information and feedback through post-training forms.

• Eliminate certain business trips and lowers final costs.

• And finally, using video as internal communication has proven to be a greener format.

Where to begin?

The reality is that to improve a training program in this way it is necessary to have experience in audiovisuals or a team of professionals who can delve into these techniques. From FlitCut We give you a series of tips and practices to keep in mind:

1. Short Videos. Time is a precious commodity and workers will appreciate receiving specific and direct information. It will be important to divide the videos into chapters and calculate the times for each of them well. 

2. Storytelling Mark a style of realization that helps us achieve the true learning objective. Have a specific direction to follow and maintain it throughout the training. 

3. adaptable Everything changes very quickly and the contents have to be easily adaptable. Having an internal video department or a strategic partner on hand will help make the republishing of video content fast and efficient. 

4. Multi-device. A good user experience is key. The information will be consumed on all kinds of devices and we have to guarantee that it works on each of them.

5. audiovisual quality. Quality standards are high. We have to make sure that, even if they are internal content, the training has an optimal level of image and sound.

6. Emotion. Establishing an emotional connection with workers will give very positive results. Adding emotional elements such as humor or motivation will encourage the desire to learn and maximize results. Be creative! 

The world is changing, our workers are changing, and video has allowed us to communicate more and better. As managers of human resources, operations or products, we have to adapt training programs to social changes and begin to integrate technological solutions with audiovisual strategies.

If you need help in the audiovisual creation or production processes, contact us and we will find the solution that best suits your department to put video at the center of your internal communication.