How to grow your business with videos and generate more traffic to your website.

How to grow your business with videos and generate more traffic to your website.

There are many ways to make video help your business grow online.

Here we are going to explore how to transform your website into a lead generation machine.

Basically, the way people access and interact with a website is changing rapidly, and video is one of the best ways to connect with customers. Because?

  • According to expert reports, a product video is four times more likely to be viewed than read in text only
  • Putting a video on a page will more than double the time people spend on that page
  • According to Forbes, 59% of executives prefer video to text. They are people who are highly educated and still prefer to watch a video rather than read it.
  • A page with a video is 53 times more likely to rank higher in a Google search.

We live in a world where it is increasingly difficult to capture people's attention. But video makes it more attractive and enjoyable for most people.

A video helps SEO

It's very simple, Google rewards you for the time people spend on your website. So the more you can keep someone on your page, the more you're telling Google that this page is really what the search engines had in mind. And as a reward, they will give you higher placements in the search results.

This really shows that Google prefers video-based content. And it will reward you with a higher search ranking.

Clearer and simpler messages.

Apart from search engines, another benefit that video gives us is the way to simplify and clarify your message. If you have a more complicated type of product or service, one that needs a little more explanation, a video is a great way to get your point across in no time. 

Even if what you offer is not complicated to understand, research has shown over the years that whenever you communicate information, both visually and verbally, people will absorb it much faster and much more effectively if they can see it. In other words, show and tell is a great way to get your point across.

Brand recognition and recall.

Imagine that you are looking for a web design agency and you are looking at different websites, just to see which job you like the most. And let's say one of those websites has a video; They explain how they work, what makes them different, and maybe even include a case study of how they helped a former customer achieve a great result. 

Of all the sites you've visited—most of which were just text and photo based, and then the one with the video—that really gave you an idea of ​​how they work. Which one will you remember the most?

A video gives professional value to your image.

Okay, so the next reason video is a great idea is the idea of ​​perceived value. Putting together a video is a bit more complicated than a simple written text. And that will not go unnoticed. The person coming to your site will notice this and place a higher value on you and your service. 

In other words, a well-done video will make you look more respectable and capable, give you a higher perception, give you a higher perceived level of expertise and professionalism because of it. And as a result of that, people will generally give you more time, more contact information, and even pay you a higher price for the same service based on that higher status level.

A testimonial helps build trust fast.

We have the idea of ​​trust. People generally want to do business with other people they know and trust, and video can make all three of these things happen. So you really want to offer high-quality content that gives your viewer a quick win, like a tutorial or a quick tip that is very much in line with what you offer. Or you can use a video to establish your credibility, with a video testimonial.

 Another excellent way to build confidence and positive emotions is through customer testimonials showing a customer to speak honestly and openly that you know what you did for them, showing appreciation for their service naturally. And it will end up being much more persuasive than a text-based testimonial could ever hope to be.

Emotions are best conveyed on video.

And finally there is the idea of ​​transmitting an emotion. Most people make their purchasing decisions based solely on emotions; only after they've made that decision do they really want to back it up with logic. And as you can probably imagine, it's actually very difficult to convey emotions with written text alone. But video can really help you achieve it. And when I talk about emotion, I don't mean something silly, or sentimental, or cheesy, what I mean is to emotionally engage him based on a feeling that you can find in him. For example, if you have a dog boarding kennel, you can plan for that emotion people feel when they bring their dog in, which is probably a feeling of anxiety or nervousness. 

a good video Showing how loving your employees are to dogs is creating a really positive emotion, which will result in them picking up the phone and calling you. 

Music on YouTube Shorts: everything you need to know

express it with music

And here's a bonus tip you can use to bring out the right kind of emotion you want to convey. I don't know if you've ever seen a rough cut of a movie before the music is added to it. But it's such a different experience, you know, you don't really feel the emotion that the director wanted you to have until he adds the music. And then the music will do the same for you. 

Subconsciously, you know, he'll give little emotional cues to people that they wouldn't have picked up on otherwise. In other words, you'll set the right tone and help them feel the way you want them to feel emotionally. So I highly recommend it. Just make sure you use royalty-free music and stay out of trouble.

These are all the ways a video will help you succeed and stand out online.