Do you know why Eleanor Rigby, the famous Beatles song, is a favorite of many people? It is not because of the letter or because of its message, although both help, of course. It is because of those violins, violas and cellos that give it a sound so different from the usual of the band. Those string instruments add heartbreak and an aura of despair. Emotions, after all, is precisely what adds the music for promo videos to the most effective productions.
Music for promotional videos is one more element of this method of business communication, the one that gives cohesion to all of them.
A good promotional video must have its objectives clear; whether these are attracting more public, inciting sales or reinforcing the brand image. To comply with them, you must include the following elements:
All these elements are integrated into a video production in two fundamental ways: image and text.
La image it appeals directly to the visual, triggers impulsiveness and is designed taking into account a whole series of proven strategies related to the psychology of the recipient of the video (who can be a client, an employee or a lead).
El text is directed to the most rational part of the brain, is in charge of launching the main message, sending the details and adding extra persuasion. The language used, the tone of the voice-over if there is one, the length and musicality of the sentences, etc. are combined to compose all kinds of messages.
If image and text take care of all of the above, what is the importance of music for promotional videos? The answer is simple and to some extent obvious: a good musical base fulfills three fundamental functions in any video production:
If you want to take advantage of all the possibilities of the promotional video, Get in contact with us.