Within the marketing and communication strategy of a company, having videos of the main products and services of your company is essential to make them known. But your company should also have a corporate video. For many reasons. But perhaps one of the main ones is that we live in a world in which audiovisual content is keys to make yourself known.
Especially among younger Internet users, who react more to a video than to a text or even a static image. But yes, you have to be clear when to record a corporate video, how and why. Discover the main reasons for your company to have a corporate video, and what to do with it.
if your company wants get closer to your customers through social media, and get close to them, you have to seriously consider the possibility of recording a video. also if you want multiply your presence in various media. In short, so that your customers know something more about the company that manufactures the products they have purchased, or that has developed the services they use.
But the recording of a corporate video should not be done in any way. Always professionals should take care of itas those of the FlitCut team. From his first steps, such as writing his script, to the video post production and the assembly. If a company needs to record a video in which it makes itself known, it must have a completely professional look. Furthermore, it must be a creative video.
The recording of a corporate video must always obey one or more specific reasons. Everything that is done in the company in terms of promotion and marketing has to have a purpose, and videos are no exception. Therefore, recording it must obey one or more of these reasons:
1 - Differentiate your company from the competition. Thus, if one or more of the companies that make up your competition does not have a corporate video, recording one will give customers of your products and those of your competitors a differential element to learn more about your company and also your products.
2 - Complete a strategy for the promotion of your company through the Internet. Having a corporate video will allow you to share it on social networks and, therefore, reach more potential customers.
3 - Improve the online positioning of your company's website. If your corporate website has videos, properly treated so that they do not slow down their loading, your search engine positioning will improve. For a website, having videos optimized for the SEO (Search Engine Optimization) It's very important. But beware, not just any video. A corporate one, in a suitable section with information about the company, or on its main page, will be more attractive to search engines. But also for Internet users, which will also lead them to spend more time on the page to learn more about your company.
4 – A corporate video helps those who see it to decide when buying products of a company. Also in the contracting of their services. If the video shows closeness, professionalism and warmth, whoever sees it will have a better chance of remembering your company when buying products and services.
5 – Of course, this type of company videos helps to make your brand known, which can lead to a greater knowledge of consumers. Thus, if they know your brand it will be easier for them to become your customers.
These are just some of the reasons why you should record a corporate video. But to record one, remember that you have to do it with a purpose. And must be recorded by professionals so that the result is the desired one. Do not think twice and get down to work to have your company video.
FlitCut produces audiovisual content for medium and large companies that use video as a communication format in their strategy, both to their market and to their employees, throughout the national territory.
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