Who does not yet know that video content is what will make the difference in regards to brands and companies, must have spent the last few years living inside a cave... And without coverage! video trends They have been in the TOP three of marketers for a long time, but also in the heads of social network developers. Even Twitter, the quintessential king of the ephemeral, allows you to incorporate video stories.
But how will extreme creativity affect video content?
keep reading why not
Stay with these three video trends and how much they can do for the image of your company and its relationship with your customers, both real and potential. We will talk about the social context, the mix between static and moving images and the importance of sound. The three aces of a good content strategy in audiovisual format.
The current phenomenon par excellence has to do with globalization... and its adaptation to the social context. It is less and less strange to see viral videos with an absolutely regional flavor. Contrary to logos or corporate image designs, which tend to be non-specific and highly universal, audiovisual content is becoming more and more local. Something that has a lot to do with storytelling and the transmission of values, as well as with the segmentation of the markets. A video in which customers recognize each other is always more attractive and convincing than a series of aseptic images.
Cinemagraphs are a more than interesting hybrid that combines photography and video. At the domestic level, there are applications that allow you to create them with minimal effort and investment. However, to build a powerful message with a worthwhile return, it is always better to have professionals.
The second of the video trends that we propose consists of a static image to which a dynamic element is incorporated that attracts attention thanks to the movement. Said movement is concentrated in a loop that is repeated to infinity. Something similar to what happened in the magical newspapers that appeared in the Harry Potter movies.
Traditionally, video trends have been related to the visual part of it; that is, with the image. However the ASMR (Autonomous Sensory Meridian Response) puts the focus on sound.
If you want to know what these videos consist of, which are said to cause such a pleasant sensation that it causes shivers of pleasure, all you have to do is take a tour of youtube.
What can be more effective in creating a dedicated community than giving it this pleasant feeling?
Remember that the mission of the content you create, whether in video or in any other format, is to attract new customers and retain your target audience. Video is one of your best allies and ASMR is one of the most powerful video trends because it associates your product or service with a pleasant sensation without using any other sales technique.
Do you already know our way of working? Do you want to know how we would put these trends into practice to benefit your brand? Take a look at our videos and discover how much we can do for you.
FlitCut produces audiovisual content for medium and large companies that use video as a communication format in their strategy, both to their market and to their employees, throughout the national territory.
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