The most common mistakes in video marketing

Integrating video into a company's marketing is an increasingly frequent movement. However, not a few companies are facing it for the first time. That is why they usually make some mistakes that prevent them from getting the most out of the videos they use to boost the company's image and sales. Luckily, the video marketing mistakes They are usually almost always the same, and only by taking into account the most frequent ones, the chances of making mistakes when creating or using them are reduced. Do you want to know what they are? here you have them

Most common video marketing mistakes: when creating the video

Errors in video marketing are made both when creating and planning the video and, once it has been recorded and edited, in the actions related to it. Among the first, one of the most common is think that anyone who knows how to use a video camera, or even a mobile phone, can record a professional video. It is not like that, and leaving something so important in the hands of someone inexperienced can ruin all plans to improve the company's image with a video. The best is leave it in the hands of professionals, such as the video creation and editing company FlitCut. 

Another of the failures directly related to the video consists of not recording it with enough resolution, that the image is blurred or the sound has failures and problems. In other words, one of the most common video marketing mistakes is recording poor quality videos. Also, especially in the case of videos recorded for social networks or the web, the video may be too long to be able to publish it on the different platforms. Each one has its policy regarding the publication of videos, and generally limits its maximum time.

Regardless of the fact of not taking into account the recording of videos that you want to publish on networks, it is not usually limited when it is destined for the web. And generally, the concentration capacity of those who watch an advertising or marketing video tends to drop considerably after a few minutes. That's why, making too long recordings is one of the mistakes in video marketing more frequent. A video that is too long makes the audience lose interest and reduces the chances of getting the full message across.

Strategy-Related Mistakes

Generally, in digital marketing use a video that is published on platforms such as YouTube. That is why it is convenient not to publish it without further ado. This mistake, upload it to the internet without taking SEO into account, is one of the errors in video marketing that can most penalize its diffusion and that Internet users can locate it through a search. To remedy it, it is enough to be careful when filling in the options to improve the SEO in YouTube, tag it correctly, add its description, and give it a short, descriptive name. It is also necessary write down the keywords that identify the video or are related to it.

Of course, not having a specific strategy for each video It is another of the most common video marketing mistakes. With do not analyze the results obtained in your promotion. They are the main failures when including videos among the elements that your company uses for marketing. Review them every time you go to record a video for your company and surely you will not commit them again!