Audiovisual Production

Avoid these mistakes when producing a video

When producing a video, there are several common mistakes that can affect the quality of the final product. Here are some of the most common mistakes to avoid when producing a video

1. Not having a clear plan

One of the most common mistakes when producing a video is not having a clear plan. It is important define the objectives of the video, the target audience, the message to be conveyed, and the visual style. This, before starting to produce the video.

2. Not paying attention to lighting

La lighting It is one of the most important aspects in the production of a video. If you don't pay attention to lighting, your video can look poorly lit, unprofessional, and unappealing to the viewer.

3. Not taking audio into account

One of the errors The most common things that audiovisual production companies can commit during the production of a video is do not test before posting it. It is important to note that even after you have reviewed and edited the video, there are still potential technical errors that can affect the quality of the final result.

For example, audio might not sync correctly with images, subtitles might appear out of time, or graphics might have format errors. Also, the video may not look or sound good on certain devices or platforms.

Production of a quality video

4. Not editing well

Editing is crucial to achieve a good result in the production of a video. It is important pay attention to the sequence of images, the duration of the shots and the music to achieve a harmonious and coherent result.

5. Disregarding the output format

Choosing the right output format is crucial to ensure that your video can be played correctly on different devices and platforms. Each device and platform may have different format and resolution requirements, so it's important to select the right format for each one.

For example, if the video is going to be published on social networks such as Instagram or TikTok, it is recommended to use a vertical or square format, since these platforms are optimized for this type of format and are better viewed on mobile devices.

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6. Not testing

Before publishing a video, it is advisable to carry out tests to verify that everything works correctly and that the video looks and sounds good on different devices and platforms.

7. Not planning your time well

Producing a video can be a long and complex process. It is important to make a good planning of time to avoid delays and additional costs.

This involves setting clear deadlines for each task and making sure the necessary resources are allocated to meet those deadlines. In addition, it is important to leave room for possible delays or last minute changes in the plan of production.

8. Not having a clear focus on the story

Finally, it is important to have a clear focus on the story you want to tell. The video must have a clear and coherent plot to capture attention of the viewer and keep him interested until the end.

We can also give you tips to improve your company's internal communication using video!

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