The creative videos They are becoming more and more fashionable among the public. In addition, they are highly appreciated in different business sectors. Especially for marketing and communication of products and services. For this reason, including videos in the marketing strategies of companies from all kinds of sectors has been commonplace for a long time. It is no longer the exception. Thus, finding creative company videos of all kinds spreading on social networks is quite normal. But they are not of any type. Its creators always follow the main video trends.
In addition, its format is always well studied, as is its duration and framing. They look professional, because they either have an internal video marketing department or they use external professionals. But that does not mean that they always record and broadcast the same type of video. Both internal video marketing departments and companies dedicated to it have to always be up to date with the latest video trends, in order to find the ones that will define the future of video in all sectors.
Therefore, they are continually studying public reaction not just the product or service shown in the video. Also what types of video do you prefer, and Which currently represent a trend?but in the future they will be the favorites for those who see them. Find out what are now the top 5 creative video trends that will become a success in the future.
As we have mentioned, video is so popular these days that practically everything related to marketing and communication revolves around him. Even the social media longest have included content related to it, and new ones, such as the one dedicated to short TikTok videosThey have a huge pull. Especially among the younger audience. This just shows that the video, in addition to the present, will be the format that dominates in the future.
But not all types of video are equally popular now. Nor will they in the future. This is already being tested. There is various types and formats of creative videos that they are already becoming a trend, or that they are already a consolidated one, and that they will probably have much more pull in the future. This does not depend on its quality or whether it is a suitable format or not.
It is enough that they enjoy the appreciation and attention of those who see them. Therefore, whether a type of creative video becomes a trend does not depend on its execution, but on its acceptance. At this time, the main ones are the following:
In itself, a live streaming It is not a "closed" video, although it is it's a video stream. It is a little different from the videos we are used to seeing on the Internet in terms of format, but it may be precisely for this reason, its level of popularity and acceptance is enormous. Streaming consists of live video streaming over the internet.
Everyone who wants to see it just needs a device with internet access. Therefore, it can be viewed from a smartphone, tablet or computer. Of course, depending on the platform used for the broadcast, it is possible that those who want to see it have to install an application.
However, the platforms that allow streaming video are usually integrated into popular apps or social media apps. That is why it is very possible that they are already installed. On other occasions it will be enough to have Internet access to access the platform. Especially if the platform is YouTube o Twitch, among other. As we have mentioned, there are also social networks, such as Facebook, which give the opportunity to carry out live video transmissions.
This kind of video gets some really good display and tracking results. Especially if the broadcasts are made periodically and on topics that are interesting to the target audience. You also have to take care of who will be in charge of speaking in front of the camera. If you're someone with a certain footing in the world of live video streaming, the result will be even better. As for what you need to make streaming videos, you should know no need for dedicated video recording equipment.
In many cases b.until you have a powerful enough smartphone y with a good quality camera in order to make the broadcast. Of course, better to have a tripod or an element that allows it to have a certain stability in the event that the emission is going to be carried out from a fixed point. In this way, stability is gained. And if you can order one professional video recording companythe result will be even better.
360º videos allow you to see not only what a conventional camera records, that is, what is left in front of it. This kind of videos allows you to see the image recorded on them as it is around whoever is recording it. Within the video trends, it is the one that proposes a type of video that most perfectly imitates human vision.
This is because it allows you to move the angle from which it is recorded and observe all the points of view of whoever is recording it. To record them, you need a special camera that is compatible with this format, but you won't have to worry about them if you order this type of video from specialists. They will have all the necessary devices to achieve them.
Obviously, this type of video is among the video trends that will give more and better results to certain sectors in the future. For example, to real estate, since it allows the interior of homes, companies and offices to be shown as if the person watching the video was doing it from their facilities. However, already sectors and situations begin to be seen in which This trend of videos offers many advantages to companies. For example, in the real estate sector, since it is very useful to show homes or offices to potential buyers or tenants. Also in the broadcast of certain events, to provide an enveloping image.
The tourism sector also makes a lot of use of 360º videos, because allows you to show landscapes as seen by the human eye. The same happens with accommodation, means of transport and corners of cities. For this reason, these videos are increasingly included in the marketing strategy of tourist offices, travel agencies or hotel chains. Another sector in which they have more and more pull is that of sporting events.
Thus, the media that want to broadcast them, or record clips with the most outstanding plays of the competitions, are beginning to use them. With them they manage to bring the competition closer to the spectators. But it can also be used for something as simple as to give a greater angle of vision and provoke different sensations Who can see your videos on social networks. For example, for certain types of tutorials.
Among the video trends, the animations in motion graphics It is perhaps one of the longest-lived. However, this type of video has been growing little by little in popularity for quite some time, but it has been social networks, and the possibilities they offer, especially in the face of short videos, that have boosted it to higher levels of popularity. And everything seems to indicate that it will continue to grow in the future.
This type of video is based on the creation of films of all kinds of lengths, from animations in digital format. Generally are created to convey a message, and information that is transmitted from the image, photographs or explanatory text that usually accompanies a main image. But also, this type of videos also relies heavily on symbols and color. In short, it is a type of video that can be used by a company to spread its messages and information about its products and services in an entertaining and different way.
They can also be used to record explanatory videos displaying great creativity, although in this case, since these types of videos are usually short, they are generally used to highlight some detail of a product or service. Or to explain some of its most outstanding functions. As for the sectors that use it, you may think that due to its nature it is most common to see it in sectors such as leisure or children's, and not much further.
Nothing could be further from the truth. Companies from sectors traditionally considered very serious, such as insurance and even health, are starting to use this type of videos on social networks or even in television commercials to try to get closer to your customers and target audience.
In ASMR videos, sound is as important as image. Or even more, since in these videos use the sound that is heard in them to provoke pleasant sensations in those who see and hear them. These sensations are also usually very intense, and the videos are developed and recorded thinking that they will serve to provoke a certain sensation: calm, tranquility, well-being, improved mood, etc.
Seen like this, these types of videos may give the impression of not being a big deal, but the reality is very different. Platforms like YouTube are full of ASMR videos, many with hundreds of thousands of views. But where do they come from? Well, they are a relatively recent phenomenon. They first began to be talked about at the beginning of the last decade on Facebook, although the term ASMR (Autonomous Sensory Meridian Response) it had been coined a couple of years earlier.
Also on the Internet. The ASMR videos were intended generate sensations of warmth and relax to those who saw them. Sometimes, the sensations went further, and could become a tickling or tingling due to the stimuli received. Generally sound, but also visual, since the images of the video are in harmony with the sounds, and also cause sensations.
The sounds in these videos are generally repetitive, and instead of voices at normal volume, they usually contain whispers softly, generated in such a way that they provoke the sensation that they envelop the listener. Their duration is usually quite long, and they do not contain stridency or sudden changes in volume or images. Many use them to relax, although as is often the case, there are people for whom this type of video does not cause noticeable sensations.
These videos can be used, albeit with great care, for a specific audience to associate a product or a service and with a feeling of pleasure and tranquility. But when creating them to use within video marketing you have to be very careful, since it can produce a feeling contrary to what was expected. Even erring on the side of being too prudent and not getting the public to notice any sensation. Then they will not understand the video, and the results will not be as expected.
El cinemagraph is one of the video trends that combines static and dynamic images with more possibilities of being a future trend. Precisely the combination of these two elements makes it manage to attract the attention of viewers, something that marketing departments always look for.
Within this type of videos it is usually common to using a fixed image element that usually integrate other mobile elements, as can be seen in animated films. Or in videos in which animations are incorporated. For example, photographs of magazines or books with animated elements on their pages. They can be used to introduce elements of surprise or to turn explanatory or product videos into more entertaining videos with a special touch.
These are them top five creative video trends that it is likely that succeed and serve as a starting point for others in the future. If any of them arouses your curiosity, do not stay with the desire, investigate more about it and start creating videos following the trend!
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