El video marketing It arrived some time ago, and it has become an essential strategy for any company that wants to be up to date in terms of digital trends. It is a tool that offers multiple advantages in the digital age in which we live.
Some of the reasons are the ease with which we can transmit messages through video; the versatility that this format offers compared to others such as text or static images; or the fact that, currently, around 80% of the population uses social networks in Spain. Let's remember that these platforms are ideal for promoting different types of products and services through different types of publications, especially through videos.
That is why today we want to talk about several crucial aspects related to video marketing that you must know in order to apply to your company's social networks. These 10 tips will help you better understand this strategy; they will teach you how make the most of the benefits of video marketing, and will allow you to take advantage of the videos you publish on your business's social networks.
The first step before implementing a video marketing strategy is to know all the benefits that this tool can bring you. In this way, you will be able to know what advantages it can bring to your business, and you will be able to design the appropriate strategy.
One of the main advantages of video marketing, which is also one of the reasons for its success, is the fact that the human brain finds it much easier to process images than texts. In addition, it is a format that allows you to combine many elements: music, voices, images, special effects, text... This means a greater number of creative possibilities to achieve the effect we want to look for when creating a specific video.
On the other hand, video marketing also offers many advantages over traditional television ads. This is because, currently, there are many users who spend several hours a day on social networks, while television consumption is no longer the same as it was a few years ago.
Once you have decided to design a video marketing strategy for your business, you need to know the different types of videos that you can create. Opting for one style or another will depend on several factors, such as the objective that your company or brand wants to achieve; the audience you want to target; or the social network where you want to publish the video. Among others, these are some of the videos that you can create as part of your social media marketing strategy:
Video marketing is a type of strategy that offers many advantages when combined with social media. However, not all social networks are the same, and this is something that we must take into account. A video for Instagram will not always have the same characteristics as a video for YouTube, for example, or a video for Twitter.
There are several aspects that you should assess to get the most out of the videos you post on social networks to promote your business. For example, there are some social networks, such as Instagram or TikTok, in which it is recommended that the video be vertically oriented. On the other hand, these networks are ideal for short videos, while YouTube is an ideal platform for rather long videos.
In case of wanting broadcast live videos, Facebook and Instagram are good options. Twitter, on the other hand, is an ideal social network for companies that want to interact with users. In this case, the videos must be of short duration, and be oriented horizontally.
Once you have decided on the social network where you want to publish the video, it is important to plan the content before starting the recording and editing process. In this way you will not only save time, but you will also be able to define your goals more clearly. Here are some questions that can help you plan and define your content strategy:
What audience do you want to target? This will help you define aspects such as, for example, the type of content you should publish; the style of the special effects and transitions or the genre of the music, among others.
What can your company bring to users? How is your brand different from the others? These questions will help you identify those elements that you should highlight about your brand or business.
What kind of content might interest your target audience? Depending on who you want to direct your content to, creating one type of video or another will help you get more views.
How can I make my content different and unique? On the other hand, when there is competition between companies in the same sector, a well-defined video marketing strategy based on unique content can be the key to success.
As we have just discussed, it is essential that your content stands out from the competition. And, to achieve this, one of the main secrets is offer content that interests and attracts the attention of the public.
For example, a company that is dedicated to the sale of cosmetic products, and offers informative and practical content about the different types of skin, the steps to follow in a facial care routine, or how to preserve the products so that they last longer. time, it will manage to become a reference page for users. In other words, users will know that, if they have questions about skin care, they will be able to find useful content on the social networks of that brand in question.
The case is the same with any other type of business or product; if you offer content of interest to users who follow your company on social networks (remember the importance of define our target audience from the beginning), you will achieve two things. On the one hand, Capture the attention of potential new customers; and, on the other, retain old customers who already know the brand.
Another very important aspect to take into account is that we must make our content accessible through, for example, the use of subtitles in the videos.
The quality of a video is not only determined by the definition of the image, but also by the sound. It is essential, during the recording and editing process, to pay attention to every detail. We must ensure that: voices are well heard and understood; we choose the appropriate music, in case we want to include a background melody; there is no noise that could distract the public, or make it difficult to understand; we use silences and sound effects appropriately; and, of course, that the different elements that make up the sound of the video convey the message we want to communicate.
It is also important to take into account that the moment in which you publish the content will help a more or less high number of users to view it. To know at what time of day you will get more views, one option is analyze which days of the week, and at what times, the users who interact with the pages of your business connect more on social networks. For example, if you want to broadcast live videos, find out when you will have the most viewers.
One option is to analyze the hours of the day when there is more interaction on the brand's social networks; another alternative would be carry out surveys so that the users themselves vote, among several options, their preferred time to carry out live broadcasts. On the other hand, when you do live broadcasts, it is advisable to upload the video as a publication once finished. In this way, more users will be able to access the content.
There are also other aspects that you should take into account in relation to the time and duration of the videos. We have already commented that the videos should be shorter or longer depending on each social network. Still, for longer videos, you must make sure that you capture the attention of the public in the first minutes. Otherwise, you could lose viewers.
El SEO it's a key factor for all web content in general, and videos are no exception. Optimizing videos for better search engine positioning is especially important when we talk about content for YouTube. It is a platform that, like Google, allows you to position your video on the first pages.
However, to get it, you have to follow the proper steps and meet several requirements. Before posting new videos on your company's channel, we recommend that you find out about how SEO works on YouTube in 2021. It should also be noted that the search engine optimization techniques change and evolve over time, so it is necessary to always be up to date.
We must not forget the importance of the content you create reaching the largest number of users possible. Create content that is easy to share via social media. On the other hand, inviting viewers to interact with the content you publish is also crucial. Reactions to content like “likes” and comments from people play a big role in spreading content. The more successful the video is, the easier it will be for it to reach a larger number of people.
It is also important that the person in charge of managing a company's social networks interacts with users. For example, if the public writes comments or asks questions, responding to those comments will help build a close relationship with the customer, and this will build trust.
Finally, once a few days have passed since the publication of each video, it is important to analyze the results obtained. What does this mean? Observing what type of videos are most successful will help us define the type of content that most attracts users. To achieve this, we must not only look at the number of views; the reactions to the videos, the number of comments and the content of these are also key factors.
Create personalized, eye-catching, effective and memorable videos it may seem complicated. However, now you can communicate through videos on your social networks in a simple and practical way, thanks to the different subscription plans that you can find in FlitCut. Our goal is to offer you a comprehensive solution so that you can get the videos that you had imagined for your company, and so that you can manage all the content with just a few clicks.
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