Use of video in human resources management: welcoming a new employee to the company (Onboarding)

The digital transformation of companies is reaching all corners of business operations, from marketing or the commercial area to HR.

The video is prevailing in all areas of the Business Communication. The HR department is using it in many facets of its role, from the oldest, such as training, to more modern forms, such as recruiting and onboarding.

Onboarding is the process of incorporating a new employee into the company and its environment. It's about familiarizing new team members with their job title and company culture. It has been shown that it has a high impact on employee loyalty and his productivity.

Traditionally, onboarding (or welcoming a new employee) has had an important objective: facilitate the learning process of a person so that they adapt quickly to the new environment and therefore be productive in the shortest possible time.

This, which seems a bit obvious, in practice is not so easy, and it is one of the great workhorses of the human resources department. Once the candidate has been selected, his position and responsibilities have been defined (which are not always clear), he is "left in his position" under the tutelage of his superior, with the hope that he will assimilate everything he can. effectively and efficiently.

This is where video now comes in as an effective system to assist in this process. Video has several important advantages.

  1. Once edited you can use as many times as you want, making the learning process very standard, for all the same, with the same style, and with the same content.
  2. The employee can move through the process at your own pace, without the need to invest HR department hours every time you need to learn something new, which saves a lot of time for the organization.
  3. mistakes are avoided of misinterpretation, being a single vehicle of internal communication.
  4. Relevant information is delivered quickly. Topics are planned and prioritized that the company needs to cover with major importance.
  5. The management of the company can contribute to the activity of creating culture from a controlled and effective way.
  6. The video is entertaining, it can be funny, and it generates a high impact on the organization, contributing to the improvement of the working environment.

How should the onboarding video be?

It's about making new hires feel comfortable, onboarding quickly, and accelerating their learning. The main thing is to be practical.

It is not about making long tedious presentations, but about doing it simply and effectively. You have to be very practical: frequently asked questions, risk prevention questions (currently extremely important in the face of the coronavirus pandemic), useful information about the organization, the offices, your colleagues and teams, etc.

These would be the steps for a good onboarding plan:

  1. Identify information needs that new employees need to know. From "cultural" issues such as the values ​​and mission of the company, to the simplest issues such as transportation facilities to get to the office. Your goal is to guide the employee What should the employee know in the next three months? It divides this information into three categories:
    • As should know before starting to work. For example, who do I notify if I feel bad and cannot come to work?
    • As I should know within the first week. For example, how do I declare travel expenses, on what form, where do I call if my PC doesn't work well or I want to install software, safety rules and advice at my post, work permits, etc.
    • As I should know in the medium term. For example, issues related to the management of the company, such as values, mission, strategy issues, or maternity/paternal leave policies, etc.
  2. Each of these blocks represent a separate video set.This will make it easier to communicate and prioritize issues over time. Simply, you must write a simple document explaining everything.
  3. Choose the most appropriate communication style for your company. It can be a simple video recording someone telling the content, or something more colorful with images and music, or even animations. The important thing is that the style will say a lot about the company and its way of being with its employees and its environment.

Here is an example of an onboarding video, short, entertaining and didactic, which sends a powerful message about the culture of the company and its work environment.

En FlitCut We can give you many examples and advise you on how to make this plan, which will make the onboarding process effective, enjoyable and fun for your employees.