Despite having been initially conceived as a social network for sharing photos, Instagram is turning more and more towards all types of videos to improve retention and user experience. And he does it with great success, since they not only share his videos, but they are very attentive to the ones that others upload to Instagram.
Parallel, companies are giving more and more importance to this social network to promote and sell your products and services.
Not only with images: also with videos, both on Instagram and on other social networks, which constitutes one of the main possibilities of using online video to grow a company.
With them they can not only show their products, but also explain how they work, highlight some of their qualities or explain some of their characteristics.
As well generate closeness and improve their interaction. Videos, therefore, allow companies to succeed on this social network. But not in any way: they have to take care of them and know the different types of videos for instagram what's up. Discover them.
The first type of video that will allow your company to succeed with multimedia content marketing on Instagram is the video that is published in the profiles from the social network. It is a video that does not disappear over time and will appear among your company's publications. At most, these videos can last 60 seconds. It is published in the same way that it is done with a photo, and you can create it directly or upload one that you have created for the occasion to the network.
It is advisable, always in the case of companies, to opt for the latter. In this way they will be able to generate professional videos with the necessary characteristics to increase their impact on Instagram.
Another of the types of videos for Instagram that companies should know are those intended for publication in the Stories from the social network. They are very short videos, since they can last up to 15 seconds. They are also videos that dThey disappear from the platform 24 hours after their publication. You can add many elements to this type of videos for Instagram.
types of videos
Thus, you can associate them from labels and hashtags to surveys. Keep in mind that Instagram Stories too allows video ads created specifically for this type of publication, which your company can take advantage of to advertise its products. Instagram has also launched a format of publication of videos with sound and songs, Reels. They can last up to 60 seconds.
Your company can also make a live video streaming through your Instagram profile. The video is shared with your contacts in real time, who can interact live and comment what they think of what they are seeing. You can also know if the video is successful or not, since you see how many followers are watching it. This is one of the types of videos for Instagram that generates a greater increase in confidence in the followers of a company, since it brings it closer to them.
Another of the types of videos for Instagram that you can use to improve the success of your company is the video for IGTV, that is, for what is known as instagram tv. This nickname is due to the fact that the videos it allows can last up to 60 minutes in its web version and up to 15 in its mobile version. They do not disappear, and it allows sharing even Corporate videos. They are saved in the Instagram media feed.
These are the main types of videos for Instagram that will make your company succeed on the social network. To record them, you just have to know their maximum times, be clear about the subject of the video and how you want it to run, and know your audience to find out if they might like it. Take advantage of them for your company!
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