Why use videos in your Linkedin strategy?

you have considered, Why use videos in your strategy LinkedIn?. It is indisputable that LinkedIn has become a fundamental tool for all those companies that have other companies as clients. Having an active account and uploading high-value content can mean a huge quantum leap in sales. But… How can I make my publications have the desired impact?

In this article we will talk about why use videos in your Linkedin strategy to achieve publications that help you grow your account and, why not, your sales. Let's go there!

Posts on LinkedIn need to be worked on

It is common to think that LinkedIn can be used in a similar way to Twitter. Making short and continuous publications. But the truth is that no. People enter LinkedIn looking for relevant information that allows them to be more up-to-date in their field of work. People also want to watch videos on LinkedIn.

Therefore, we must always publish valuable content. It is the best way to keep the followers of your profile and increase them continuously. LinkedIn recommends posting at least once a week to get featured on the feed of your followers frequently.

It's harder for us to read.

Here is an important reason why to use videos in your LinkedIn strategy. We spend so many hours during the day reading and answering emails, reviewing heavy documents and making presentations that the minute we see the play triangle we jump right in. 

“80% of users will be willing to watch a video, but only 20% will choose to read a text on a page.

Hubspot

Good practices for a successful publication on LinkedIn

1. Think of content of interest to your potential customers: You must stop for a second and try to dive into the interests of your buyer person. A method that works very well is to go throwing ideas on a sheet and assess if this might interest them. You can do this exercise once a month, as this brainstorming will surely give you topics for a few posts.
2. Find information on the subject: It does not matter that you are an expert on the subject, it will be very important that you read a couple of articles on the subject of your publication and take note of the most important points. Also, as an extra trick, it is very useful to go further and find out if that publication has had comments and write down if people wanted to know more, or they had really liked something in particular.
3. Make a script: You already have the idea and you have informed yourself of what others have done. Now it's time to write it down. The best thing is to make a brief outline of how your publication is going to be, what is the key message you want to give and the objectives you want to achieve. From there, you can develop the theme.
4. Add a video to your post: As we mentioned before, adding a video will allow you to retain people who see your post and earn their trust. You will get all the work you have already done to gain strength and impact. There are companies that spend years uploading content without getting them to see it. Quality wins over quantity. It is better to make a post that goes viral than to make 100 posts that nobody sees. Here are some options for creating your videos for LinkedIn:
   • Video editor and use of images and videos of stock. Recommended video editors: Adobe Premiere Pro CC and Final Cut Pro X.
   • Canva is a free tool that allows you to create semi-professional images and videos in a very simple way. 
   • Powtoon It allows you to make animated presentations without the need to know how to draw or edit video. 
   • Hire an editor. You will save time learning to edit videos and you will get much more professional results.
   • Record and edit. The ideal content is that which is explained by a person. The goal is to get customers and visibility. The better the content, the more people will see it. At FlitCut we travel to your company, record with high-quality cameras and edit so that you can generate the best content for LinkedIn.
5. Put subtitles. Most social media users do not have the volume turned up, so using subtitles will greatly increase video views.
6. Accompany the video with a brief introduction. To better position your publication, it is recommended that you add a short introduction explaining what content you have created and for what purpose.
7. Add tags: It is important that you take into account the use of hashtags since it will allow you to appear in potential searches within the platform. 
8. Call to action. Do not forget that all this content must have an objective behind it, be it traffic to your website or blog, increase your followers, improve the quality of the account with recommendations, branding or other. This should be clear in the text and in the video. Asking them to take action is a reminder, and if the content has been relevant, they will be happy to do so.

These are just some of the reasons why use video in your LinkedIn strategy. Remember that the quality of LinkedIn posts for your company is much more important than the quantity. If you need help in content generationGet in touch with us and we will draw up a joint strategy that will put your business in the spotlight of your potential customers.